Demand chain management-integrating marketing and supply chain management

Demand Chain Management – Integrating Marketing and Supply Chain Management

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

Integrating Demand and Supply Chain Management

Some companies concentrate on upgrading their supply chain operations. Others focus more on the demand side, seeking to improve the customer relationship processes. Yet the real key to market success is to effectively integrate the two initiatives. By doing so, you can offer customers a greatly enhanced value proposition. And this, in turn, leads to new T raditionally, supply chain management h...

Integrating Business Sustainability into Supply Chain Management

Companies today face the challenge of adopting proper supply chain sustainability (SCS) strategies and practices to respond effectively to emerging global sustainability initiatives. Business sustainability has become a strategic imperative, with a focus on both financial and non-financial sustainability performance, which creates shared value for all stakeholders. This paper examines the integ...

Integrating Environmental Management and Supply Chain Strategies

The decisions related to managing the supply chain and supply chain strategy are already considered important in many organizations. As more executives adopt environmental practices, supply chain strategies will only increase in importance. In this paper, we review how companies develop environmental supply chain strategies. Our interviews with companies from The United States, The United Kingd...

Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management